How would you rate your knowledge of climate change? How frequently do you buy biodegradable products? If all your questions only ask about things in socially desirable ways, your participants may be biased towards agreeing with all of them to show themselves in a positive light.Įnvironmental damage caused by single use water bottles is a serious problem. Use both positive and negative frames in your questions.
CREATING A LIKERT SCALE IN DOCS HOW TO
When deciding how to phrase questions and statements, it’s important to ensure that they are easily understood and do not bias your respondents in one way or another. Using a mix of both can keep your participants engaged and attentive during your survey. Phrasing as questions vs statementsīoth statements and questions are often used in Likert scales. Each question may measure a separate component of that overall topic.įor example, if you want to assess attitudes towards environmentally-friendly behaviors, you can design a Likert scale with a variety of questions that measure different aspects of this topic. Frequently asked questions about Likert scalesĪ Likert scale is made up of 4 or more questions that assess a single attitude or trait when response scores are combined.Strengths and limitations of Likert scales.
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